"GOOD IS UP; BAD IS DOWN" (#60 333)

"good is up gives an up orientation to general well-being, and this orientation is coherent with special cases" (#60 364)

"happy is up is maximally coherent with good is up" (#60 375)

"Not all cultures give the priorities we do to up-down orientation. There are cultures where balance or centrality plays a much more important role than it does in our culture." (#60 463)

"Or consider the nonspatial orientation active-passive. For us ACTIVE IS UP AND PASIIVE IS DOWN in most matters. But there are cultures where passivity is valued more than activity. In general the major orientations up-down, in-out, central-peripheral, active-passive, etc., seem to cut across all cultures, but which concepts are oriented which way and which orientations are most important vary from culture to culture." (#60 464)