coherence over consistency

"There is a difference between metaphors that are coherent (that is, "fit together") with each other and those that are consistent. We have found that the connections between metaphors are more likely to involve coherence than consistency." (#60 828)

there is more to coherence than structuring in terms of multidimensional gestalts

"there is more to coherence than structuring in terms of multidimensional gestalts. When a concept is structured by more than one metaphor, the different metaphorical structurings usually fit together in a coherent fashion." (#60 1534)
"The difference between coherence and consistency is crucial. Each metaphor focuses on one aspect of the concept ARGUMENT: in this, each serves a single purpose. Moreover, each metaphor allows us to understand one aspect of the concept in terms of a more clearly delineated concept, e.g., JOURNEY OR CONTAINER. The reason we need two metaphors is because there is no one metaphor that will do the job—there is no one metaphor that will allow us to get a handle simultaneously on both the direction of the argument and the content of the argument. These two purposes cannot both be served at once by a single metaphor. And where the purposes won't mix, the metaphors won't mix. Thus we get instances of impermissible mixed metaphors resulting from the impossibility of a single clearly delineated metaphor that satisfies both purposes at once. For example, we can speak of the direction of the argument and of the content of the argument but not of the direction of the content of the argument nor of the content of the direction of the argument." (#60 1687)
"A shared metaphorical entailment can establish a cross-metaphorical correspondence. For example, the shared entailment AS WE MAKE AN ARGUMENT, MORE OF A SURFACE IS CREATED establishes a correspondence between the amount of ground covered in the argument (which is in the JOURNEY metaphor) and the amount of content in the argument (which is in the CONTAINER metaphor)." (#60 1711)
"Where there is an overlapping of purposes, there is an overlapping of metaphors and hence a coherence between them. Permissible mixed metaphors fall into this overlap." (#60 1717)

We understand the sentence in terms of the way these gestalts fit together

"We understand the sentence in terms of the way these gestalts fit together, both the "smaller" gestalts (GUN, FIRING, AIMING, etc.) and the "larger" gestalts (SHOOTING SOMEONE or PERFORMING A CIRCUS ACT)." (#60 2875)

the skills required for mutual understanding are necessary even to approach self-understanding

"At a minimum, the skills required for mutual understanding are necessary even to approach self-understanding." (#60 3873)
"Just as in mutual understanding we constantly search out commonalities of experience when we speak with other people, so in self-understanding we are always searching for what unifies our own diverse experiences in order to give coherence to our lives." (#60 3874)

LIFE IS A STORY metaphor

"we usually comprehend our life experiences in terms of the LIFE IS A STORY metaphor. We are constantly looking for meaning in our lives by seeking out coherences that will fit some sort of coherent life story. And we constantly tell such stories and live in terms of them. As the circumstances of our lives change, we constantly revise our life stories, seeking new coherence." (#60 2970)
"The real significance of the metaphor LIFE'S ... A TALE TOLD BY AN IDIOT is that, in getting us to try to understand how it could be true, it makes possible a new understanding of our lives. It highlights the fact that we are constantly functioning under the expectation of being able to fit our lives into some coherent life story but that this expectation may be constantly frustrated when the most salient experiences in our lives, those full of sound and fury, do not fit any coherent whole and, therefore, signify nothing." (#60 2976)

structural similarity

"there is a similarity induced by the metaphor that goes beyond the mere similarities between the two ranges of experience. The additional similarity is a structural similarity. It involves the way we understand how the individual highlighted experiences fit together in a coherent way. The coherence is provided by the structure of what we know about producing a collaborative work of art and is reflected in the way the entailments fit together (e.g., some are entailments of work, some are entailments of art, some are entailments of COLLABORATIVE WORK, etc.). It is only this coherent structure that enables us to understand what the highlighted experiences have to do with each other and how the entailments are related to each other. Thus, by virtue of the metaphor, the range of highlighted love experiences is seen as similar in structure to the range of experiences of producing a collaborative work of art." (#60 2603)
"It is this structural similarity between the two ranges of experience that allows you to find coherence in the range of highlighted love experiences. Correspondingly, it is by virtue of the metaphor that the highlighted range of experiences is picked out as being coherent." (#60 2610)